Georgette Fijneman to step down as Division Chair of Zilveren Kruis

Tue, 10 Feb 2026 10:30:00 +0100

Georgette Fijneman has decided to step down as Division Chair of Zilveren Kruis in the summer of 2026. After eight and a half years in this role, she has decided to explore options for taking her career in a new direction.

Georgette Fijneman joined Achmea in March 2016 as Director of Income Protection insurance and member of the board of the Non-Life division. She was appointed Division Chair of Zilveren Kruis as of 1 August 2017.

Bianca Tetteroo, Chair of the Executive Board of Achmea: “Georgette has made a major contribution to realising Achmea’s strategy and to the social domain of ‘Bringing healthcare closer’. With great dedication and a clear vision, she has left her mark on the growth and innovation of our health insurance business. Furthermore, she has actively committed herself to improving healthcare in the Netherlands, including by contributing to the national healthcare agreements. She has likewise focused on important themes such as skin cancer prevention, mental health and the role of employers in the health of their employees. In doing so, she has shaped the role of Zilveren Kruis as market leader: by engaging in these themes and speaking out on relevant issues.”

Robert Otto, member of the Executive Board and responsible for Health Netherlands: “Georgette has consistently proven to be a skilled and committed leader. We are especially grateful for her commitment to Achmea and Zilveren Kruis and for her commitment to healthcare in the Netherlands. We regret her departure but respect her decision. We look forward to continuing our collaboration in the coming months and wish her every success and all the best for the future.”

Georgette Fijneman: “After careful consideration, I have decided to channel my energy into preparing for the next phase of my career. It was not an easy decision, because I know I will greatly miss Achmea and all the dedicated, professional colleagues around me. I look back with great appreciation on my time working in the health sector, a time full of both successes and challenges we faced together. I look forward with confidence to the next phase of my career in which I will explore new opportunities. Until then, I remain wholeheartedly committed to Achmea, Zilveren Kruis and healthcare in the Netherlands.”

Georgette Fijneman appointed Divisional Chair at Zilveren Kruis

Tue, 11 Jul 2017 08:00:00 +0200

Georgette Fijneman has been appointed Divisional Chair of the health insurer, Zilveren Kruis, with effect from 1 August 2017. She succeeds Norbert Hoogers, who has decided to leave Achmea.

Georgette Fijneman joined Achmea in March 2016 as Director of Income Protection Insurance and member of the divisional management of Non-life & Income. Income protection policies help businesses and their employees to absorb the financial risks of sickness and occupational disability.
In the ten years before joining Achmea, Ms Fijneman held various management positions at SNS Bank, SNS Reaal and Zwitzerleven.

Willem van Duin, Chairman of the Executive Board: "We have found a great successor for Norbert Hoogers in Georgette and the Zilveren Kruis management team is being strengthened by somebody from within our own ranks. Georgette has a wide-ranging background in financial services. She is close to the customer, is socially engaged and can operate skilfully in a dynamic playing field with lots of stakeholders. These are qualities that are an excellent match for her new working environment."

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Georgette Fijneman to step down as Division Chair of Zilveren Kruis

Georgette Fijneman appointed Divisional Chair at Zilveren Kruis