Achmea Bank broadens strategy with retail investing
Achmea Bank intends to start providing investment services to retail customers in 2022. As part of this, its sister company Achmea Investment Management, will transfer its retail investment accounts to Achmea Bank. Achmea Investment Management will continue to manage the investment funds, which will still be offered under the Centraal Beheer brand.
In this way, Achmea Bank is broadening its strategy and its product range, which currently comprises savings products and mortgages. The addition of investment services will make it possible for customers to switch easily between saving and investing, while keeping the costs for the customer low. It also offers opportunities for launching new products and propositions on the market.
Retail investing is an important part of Achmea Group’s strategy. As a provider of financial solutions for now, tomorrow and later, Achmea wants to grow strongly in this area in the coming years with the brand Centraal Beheer. This ambition is in line with current market developments and customer demand for alternatives to savings accounts.
The proposed transfer is subject to favourable advice from Achmea’s Central Works Council.